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E-Forum Newsletter

Our emailed newsletter is sent bimonthly. It covers topics and valuable resources relevant to marketers. There is no charge to join and you can also register for Fineline’s more targeted communications, like our Mail Advisories and invitations to our Fineline Universities.

We Solve Problems

Fineline is in the business of solving problems. We do not sell, we help. If we cannot improve your business, we won't ask for it. We begin every conversation by asking, "What challenges are your company facing?" These are some of the top replies. Click on them to see our replies to their problems.

Challenges we've helped solve...

• I need to be able to manage my printing online.
• We need a print company with a full range of equipment in their shop.
• We need ways to effectively protect our brand.
• We want to personalize every letter we send with our client's name and information based on their purchasing history.
• I would like to learn more about how to reduce my printing costs.
• I am currently paying two separate companies for my mailing and my printing.
• I want to know the best, most effective methods for preparing my jobs for printing.

Green Facts At a Glance

• It takes the power of 5 nuclear power generators to keep 1 billion people on the Internet.
• In the US alone, idle computers cause power companies to release 20 million tons of carbon dioxide annually (equal to 4 million cars on the road).
• Only 18% of electronic devices are recycled properly (e-waste is our single largest toxic waste).

Find out more about Fineline's Green Printing initiatives

Why Cross Media?

The best marketing communication is no longer a static medium. By combining multiple media (offline like print advertising, direct mail, and signage; and online like email marketing, web advertising, and blogging) you take advantage of:

• The comfort, tangible appeal, quality, and reach of print, plus
• The immediacy, tracking, and instant response of the Internet

Cross Media Tactics

There are many cross media tactics (both static and personalized) that you can easily integrate with your print and electronic communications. Fineline can walk you through your options, the expected results, and logistically what is required. Some of the tactics include:

• QR (Quick Response) Codes
• Purls (Personalized urls)
• Gurls (Generic urls)
• SMS Text
• Toll Free Numbers
• Personalized Landing Pages
• Custom Surveys

Cross Media Benefits

Fineline’s cross media approach offers undeniable benefits:

• Increased and expedited response rates
• Lowered cost per response
• Higher conversions
• Loyalty building
• Customer intelligence
• Qualified, real–time leads to staff
• Campaign tracking and measurement in real-time
• And, from the customer’s perspective? They are engaged while in control and it is easy to take a next step when they want to.

Cross Media Campaigns Provide Real-time Results

Fineline’s web–based platform captures detailed information about every visitor to your site. Page visits, link clicks, opt–ins, and survey participation are recorded using the visitor’s unique identifiers which separate different occasions when the prospect visits.

• Captured information includes page visits, link clicks, opt–ins, and survey participation.
• Real–time visit and survey/opt–in alerts are sent to a person or centralized location (e.g. marketing or CRM) after a prospect visits and/or submits a survey or form.
• Automated import and export of data and custom reports be can be created for your unique requirements.