E-Forum NewsletterOur emailed newsletter is sent bimonthly. It covers topics and valuable resources relevant to marketers. There is no charge to join and you can also register for Fineline’s more targeted communications, like our Mail Advisories and invitations to our Fineline Universities. |
connect MagazineOur beautiful bimonthly publication was launched in June 2011. It is packed with articles devoted to marketing, marketing services, and strategic concepts for marketers. |
Green MarketingFineline Printing Group is at the forefront of providing printing options that are environmentally responsible. Whether it is our various green certifications or our policies and best practices, partnering with Fineline gives you options to prove your commitment to sustainability. Here are a few ways you can go green with Fineline. |
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PresidentPublications Archive
connect: Engaging Marketing Minds
Our beautiful bimonthly publication was launched in June 2011. It is packed with articles devoted to marketing, marketing services, and strategic concepts for marketers. And it's FREE.
If you are interested in receiving connect, click here to subscribe.
Current Issue
Vol 1, Issue 3, October/November 2011
Articles:
- IN STEP: Aligning Individual and Company Goals
- A Clearinghouse of Research on Print Media Effectiveness
- The Mobility of Print
- Integrated Marketing and Voice-of-the-Customer
- The Mesh - Why the Future of Business is Sharing
Previous Issues
Vol 1, Issue 2, August/September 2011
Articles:
- CHANGE: A Catalyst for Transformation
- Marketing Insights
- Go Deep! With Cross Media Marketing
- Wary of a Self-Fulfillin Prophecy
- Obliquity
Vol 1, Issue 1, June/July 2011
Articles:
- RESPECT: Why marketers don't get the respect they deserve from bean–counters
- Marketing Supply Chain
- Ink Under Your Fingernails
- Consumers Purchasing Behavior
- War in the Boardroom
Business Forum: Your Sales, Marketing
and Business Management Newsletter
Fineline believes in sharing our knowledge and experiences with others to elevate all business communications' effectiveness. One vehicle that did this was our Business Forum. It was a free publication that covered topics and tips related to sales and marketing, business management, printing and mailing, and more. Below are our archived issues that we have kept available for reading.
Archived Issues
First Quarter 2011
Articles:
- Books in Review: Linchpin: Are You Indispensable?
- Creative Approaches to Problem Solving
- Press Release Strategies that Get You Noticed
- Design Forum: Digital or Offset?
- Technology Forum: Digital Asset Management
- Influencing People by Understanding Motivations
- Customer Profile: Gleaners Food Bank
- Mail Advisory: USPS 2011 Outlook
- Lead Nurturing Makes Loyal Customers
November 2010
Articles:
- Books in Review: Word of Mouth Marketing
- Marketing through the Social Networks
- Employee Profile: Norman Whitfield
- Getting Found Online: Five Key SEO Traits
- Budget Ideas: Ways to Spend you Remaining 2010 Budget
- Petrified of Public Speaking?
- Have You Checked Your Goals Lately?
- Fineline University Recap: Mailpiece Design
- Save Money with Free Online Programs
September 2010
Articles:
- Books in Review: Frontline Profit Machine
- Your Number-One Salesperson: Your Website
- Design Forum: Proofing (The Most Important Step)
- Technology Forum: Manage Your Printing Online & 24/7
- Customer Profile: IUPUI Athletics
- How Much Will It Cost Me?
- Fineline University Recap: List Hygiene Essentials
- Difficult Customers Made Easier
July 2010
Articles:
- Brush up Your Face-to-Face Skills
- Technology Forum: Tips and Ideas for Marketers
- Design Forum: Tips and Ideas for Graphic Designers
- Golden Rules of the Office
- Make the Most of Your Business Plan
- Frightfully Common Publicity Mistakes