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E-Forum Newsletter Our emailed newsletter is sent bimonthly. It covers topics and valuable resources relevant to marketers. There is no charge to join and you can also register for Fineline’s more targeted communications, like our Mail Advisories and invitations to our Fineline Universities.

Our Satisfied Clients We proudly serve many of the most prestigious companies in Indiana, including... IU Health Cummins Inc. Honda Motors Indiana CPA Society Kiwanis International Roche Diagnostics Indy Racing League Mental Health America of Greater Indianapolis MDWise Inc. Rolls-Royce J D Byrider Advertising Cathedral High School

Green Marketing Fineline Printing Group is at the forefront of providing printing options that are environmentally responsible. Whether it is our various green certifications or our policies and best practices, partnering with Fineline gives you options to prove your commitment to sustainability. Here are a few ways you can go green with Fineline.

Fineline University

Fineline University is an ongoing series of educational events that Fineline Printing Group provides to our clients—at no charge. Each seminar topic is carefully selected and based on our customers’ expressed needs—not always directly related to printing and mailing. And each event is designed to ensure that content is practical so you have specific action steps to take back to your office and implement immediately.

Each topic is led by industry leaders and experts. Often, national experts are flown in to teach the classes. Conducted three to four times a year, each event is held in our Fineline University training room at our facility, equipped with up-to-date audio-visual capabilities.

Fineline University is another ways Fineline demonstrates our commitment to helping our customers grow their businesses and achieve their organizations’ goals. It embodies our quest that we will not ask for your business until we can improve it.

Lunch and Learns

Fineline provides free Lunch and Learns covering a variety of print related topics ranging from List Hygiene and Direct Mail to QR Codes and Email Marketing. To see a complete list of potential topics, click here. We customize each topic to fit your questions and/or experience level. Lunch and Learns can usually take anywhere from 30 minutes to an hour, depending on your schedule. These can occur either at our facility or on-site.

For more information, including scheduling your free seminar, email us.

Upcoming Event

Discovery Workshop: September 28, 2011

Our next Fineline University is exclusively for national and international fraternal, social, and professional organizations. This is targeted to Executive Directors and their go–to Marketing heads. It is a two hour "Lunch and Learn" limited to twelve participants (ideally six different organizations).

Fineline has secured Frankie Gray from Kodak to lead this introspective session. He will present new and proven integrated marketing strategies and technologies and give participants case studies of what others in this industry are doing successfully. He will consult on how to better segment their customer data, be more relevant in their communications, and get better returns on their marketing dollars. Specifically, he will speak to:

• Engagement Marketing - Analysis lead “individualization” combining customer intelligence with multi-channel strategy & creative execution
• Online-Offline Media Integration - mobile SMS shortcode, quick response (QR) code and social media listening platforms

This University will be on September 28 from 11:30am-1:00pm, here at Fineline. Email us if you are interested in attending.

Past Events

Healthcare Marketing in 2011:  Lead, Strengthen, and Differentiate

Save the Date: March 23, 2011

Download Fineline University Overview

Our first Fineline University in 2011 will show healthcare marketing professionals how to Lead, Strengthen, and Differentiate their efforts this year. Join other professionals and learn timely and strategic information to make your marketing more impacting on your organization.

You'll Gain:

• Insight into the trends shaping healthcare marketing in 2011 and beyond... including social media
• A renewed understanding of the importance of the Brand
• Expanded knowledge of Healthcare Reform’s impact on marketing

The Profits and Power of Direct Mail

Fineline once again secured a nationally renowned subject matter expert–Mary Ann Bennett–to come to Indianapolis to help our customers communicate more effectively via direct mail. Attendees learned how to minimize postage and production costs, maximize delivery rates, choose ’green’ options to demonstrate responsibility, understand the impact of mail piece design options, and much more. PDF Overview Fineline University Recap: List Hygiene Essentials Fineline University Recap: Variable Data Fineline University Recap: Mailpiece Design Fineline University Recap: Addressing

Mary Ann Bennett

Fineline University for Non-Profits

We have our first industry specific Fineline University and brought in four experts, covering topics on blogging, campaign strategy in recessions, direct mail essentials, and personalized cross media.

Click here for key takeaways on this event.

Event Planning Made Easy

This seminar was geared towards our customers that handle special events in addition to many other job functions. They learned about developing a project plan and the critical details to address among many other tips, techniques, and tricks for pulling off flawless events.

Adobe Suite Seminar

This seminar was geared toward intermediate Adobe Suite users who want to learn advanced techniques and short cuts for improving their print products

Photoshop-4-Print

John Vollmer showed our audience how to rung colorful and complex pictures and shapes into perfect images for print projects and advertising campaigns.

Design 101

Alana Schneider shared tips for good design with good font, color, and graphic selections.